takes the text search results from the "exegisis tool" and re
discovers them elsewhere in the world - as a series of shop fascias whose
signage panels use phrases that occur in the found text
There were approximately 127 individual words and 127 double words to
work with. The double-word phrases use the original "Revelation"
word and the "search result" word: an example is "deathLogin".
task was to find these words and phrases as names of retail businesses
and to photograph the results.
much searching I managed to find eighteen businesses whose company names
exactly matched a word or phrase. This was acheived by using online search
engines and web yellow pages in different cities. I also contacted friends
in various contries and asked them to use their local yellow pages to
widen the search.
the additional support of the "New Geography Federation" I was
able to visit twenty-five possible sites to photograph shop fascias in
situ. The original list of businesses was longer but some companies didn't
use their text as signage. Some businesses were closed or in re-developement,
these have been included in the final eighteen shops.
Film and Video Umbrella, The New Geography Federation, Marc Dachy, Susan
Shopmaker, Shamshad Husain, Joachim Ackersohn, British Airways, Virgin
Atlantic, Air India, Alitalia.